Satisfaction in the sector for the increase of 2% of overnight stays on the Costa Daurada during 2018

Salou. Costa Dorada. 19 July 2018. The tourist balance of the first half of 2018 on the Costa Daurada has been positive, as the sector has experienced a two per cent increase in the number of overnight stays. The figures affect especially the municipalities of Cambrils, Salou and the nucleus of La Pineda, belonging to Vila-seca. According to the Observatory of the Science and Technology Park of Tourism and Leisure of Catalonia, for the first time, the 8 million have been exceeded.
During these months almost 2.4 million people visited the destination. With regard to the markets, those that have increased more have Been the German with + 20%, the British a + 16,3%, the Dutch a + 11,6%, the Italian a + 11,9% and the Belgian a + 10.1%. However, the national market, the largest in the Costa Daurada, has decreased by -1.7%.

The president of the Federation of Hospitality and Tourist Business Owners of the province of Tarragona (FEHT), Eduard Farriol, stated that "as we have already planned, this year we will have a good season, but without exceeding the records of the year past ". In addition, he described the good results of these first months as "satisfactory" and pointed out that growth is due to "the good work in the joint promotion and the commitment for sports tourism that we are doing with the Tourist Board of the Diputación de Tarragona, Cambrils, Salou and Vila-seca ".

June, good data compared to 2016

With regard to the specific data for the month of June provided by the Observatori del Parc Científic i Tecnològic de Turisme i Oci de Catalunya, on the Costa Daurada, overnight stays have dropped -2% compared to last year - it must be remembered that the June 2017 was a month with a historical growth of 10%, compared to 2016-. Thus, in view of the good data of June 2016, growth has been considerable.

Farriol valued the month of June as "a good month". According to him, the goal is not to break records of overnight stays month after month, but to stabilize and loyalty to visitors by offering them more and better services. "This month of June, a total of 2,997,153 overnight stays were achieved on the Costa Dorada by more than 784,000 visitors, which represents an average stay of 3.8 nights (0.1 nights more than in June 2017). By markets, it is worth noting the growth of the British market a +18.4 % and Italian, + 47.5%. The national market has decreased by -7.5%. The rest of the markets have had a stable performance. Regarding the most tourist towns on the Costa Daurada, employment Average in Salou was 70.1%, in Cambrils, 73%, and in Vila-seca, La Pineda, 64.4%.

With regard to this month of July, Farriol points out that "we estimate that we will have the same level of employment during the summer months, although surely, it will be slightly lower than last year. Some Mediterranean destinations that were closed in recent years due to the geopolitical situation have returned with very aggressive offers. "Also, remember that" there are still places available for those of the usual last-minute reservations."

The FEHT and the Tourist Board: working together for the Costa Daurada

The FEHT, Tarragona Business and Tourism Business Federation, brings together the business sector of accommodation and restoration of the province of Tarragona. Its main objective is to satisfy the needs of the professionals and companies of these sectors, as well as to promote the wide and varied offer of existing accommodation in this demarcation. This commercial action is executed in an exemplary synergy between the business sector and the public sector, more specifically with the Tourist Board of the Diputació de Tarragona Costa Daurada and the Tourist Board of Salou, Cambrils and Vila-seca, which It represents a unique collaboration in Catalonia.

It integrates the following professional organizations: the Association of Hospitality Businessmen of the Province of Tarragona; the Salou-Cambrils Hotel Association-La Pineda; the Association of Hotels of Tarragona; the Costa Daurada Tourist Apartments Association and Terres de l'Ebre; the Association of Receptive Travel Agencies of the Costa Daurada and the Association of Campsites of the Costa Daurada and Terres de l'Ebre. PortAventura World is also a member of the FEHT as a strategic tourism company in the area.

FEHT is closely linked to the Science and Technology Park of Tourism and Leisure of Catalonia (PCT) and the Rovira i Virgili University (URV). This federation has a nexus between entrepreneurs and innovation and research to improve the competitiveness and excellence of the tourism sector in the province of Tarragona. www.feht-turisme.org

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