Salou is consolidating its cultural transformation through two itineraries that showcase a surprisingly rich historical heritage. The aim is to reduce seasonality and offer high-value experiences through the recovery and promotion of local heritage. Beyond positioning Salou as an innovative, high-quality tourist destination, this heritage has also become a source of pride for local residents.
A small book titled Salou, a Sea of Culture has been the winning proposal of the SouvenirArt contest, organized for the first time by the Salou-Costa Daurada Tourism Innovation and Research Chair, with the collaboration of the Tarragona Provincial Council and the Salou Town Council. The author of the new souvenir is Muntsa Sucarrats, from Olesa de Montserrat, a graphic designer and art director.